Sales Funneling – A Marketers Guide

09 Jun

Sales FunnelingSales people often feel that all marketing needs to do is to drive loads of leads their way. If this is the approach in your organisation, then you are missing sales and lowering potential profitability. Careful management of the tone and quantity of your marketing content across a planned sales funnel can deliver pre-qualified leads to a sales person, significantly improving the chances of conversion.

Many of us will have experienced a sense of ‘information overload’ where we simply switch off, or the frustration of wanting to know more about a product or service before we commit and not being able to find it. Both happen regularly, and when they do – you’ve lost a sale.

For almost every purchase we make, we run through a broadly similar decision-making process (I say almost, as the impulse bar of chocolate at the supermarket counter is quite a different process). Typically, and particularly for more complex purchases, our thinking will go something like this: ‘My laptop is heavy – I saw that ad for really light weight ones, who was it again?’ (Latent need); ‘There’s that ad, it’s X-brand’ (Awareness); ‘I’ll just check out their site’ (Interest); ‘Hmm, well the weight certainly compares well, but can I afford it, what are the other options?’ (Evaluation); ‘I’ll pop into Y-shop to see what it feels like and ask a little more about it’ (Trial); ‘I’ve researched the best price, I’ll get it from there’ (Purchase). Kotler and others have spelt out various different versions of this process, there’s bound to have been one modelled for most markets. By understanding the way people make buying decisions, you can map your sales funnel: 1. Awareness, 2. Interest, 3. Evaluation, 4. Trial, 5. Purchase.

Against this process you should map and measure your sales funnel, you’ll steadily whittle down your audience at each step, with interested parties moving through the funnel and those who either don’t want what you offer or who are turned off by your messaging going elsewhere. To maximise the conversion at each stage, marketers should consider two key elements; tone and quantity.

What do I mean by tone? As short-hand, think emotion. Against the sales funnel, there is an appropriate tone at each step. If you imagine a continuum from emotional to rational, typically your marketing material will need to start at emotional and move to rational through the funnel. To really get noticed, you need to appeal to our most human side, our emotions. If you hit a nerve, they notice you. However rational you are, e.g. ‘we’re cheap’, if they don’t feel a need for what you’re offering they’re unlikely to notice your communications in the first place. Successful emotional appeals, in marketing terms, usually hit on a negative feeling and say that you can take it away. This is called finding the point of pain. Once you’ve established that emotional appeal, your communications need to move into more rational territory, where proof is needed. As a sanity check on the tone of your marketing materials, map out each stage of the sales funnel and look at the material (offline, online, sales person, in-store, etc.) and then judge the emotional appeal – are you delivering rational messages too soon? Is your material providing further emotional messaging, when your buyer is looking for rational proof?

Quantity, in regard to sales funnelling, is a fairly straight forward concept – start ‘short and sweet’ and then provide more information at each step. Where most organisations fall foul of this is on their websites. Home pages are often jam packed with information. In a typical sales funnel, an organisation’s website is the second or third step – this means that people typically reach you looking for an emotional appeal (what’s the benefit for me?) and they are looking for key messages. Again, map out your journey and assess the quantity of information you are serving at each stage, it should start small and increase at each step.

So, if you’re experiencing lots of web traffic, but low numbers of enquiries – or lots of footfall and low sales, think about the sales funnel. An initial assessment against tone and quantity will signpost where your blockage might be and put you on the path to a free flowing sales funnel that has a tangible link to your bottom line.

Copyright (c) 2008 Bryony Thomas

Pharma Medical Representative Jobs Career And Overview

04 Jun

Jobs Overview

Indian pharmaceutical industry is playing a key role in promoting and sustaining development in the vital field of medicines. With growing Indian Pharma market, demand for specialized pharma sales professionals has increased.

The pharmaceutical-sales is a lucrative career option because it offers excellent salary potential, opportunity for growth, great benefits and the field makes out a bit of glamour also.

Pharmaceutical companies will have their own marketing and sales strategies to introduce the drugs into the market. A drug company employee regularly visits Medical practitioners, hospitals, clinics, nursing homes, health centers and apart from that, they will take care of retail, distributor, and wholesale sales, provides information on the company’s products and maximize the prescribing of products in specific geographic area.

Role of Medical Representative/ Sales professional has become preponderant as with growing Indian Pharma market, with the advent of new product launches increasing demand for the specialized pharma sales professionals and market have turned towards sales professionals with rich experience in a focused sector.

Sales processional is expected to have greater skills and accurate product knowledge to face well informed individual and institutional customer.

The Allopathic formulations market is the largest segment in the India with an estimated 23,000 plus manufacturers, has approximately 70,000 plus brands. There are approximately about 20000 medical representatives in the country promoting products to over 10 lakh doctors. The number of pharmaceutical retailers is estimated to be 5 lakh in near future.

Among the top five therapeutic segments, Gastro-intestinal and cardiac are experiencing both high volume and value growth.

Opthologicals, cardiovascular, anti-diabetics and neurological drugs continue to top the growth list.

The anti-infective, neurology, cardiovascular and anti-diabetic segments have witnessed a high number of product launches in the recent years.

A medical representative who has a flair for marketing and can show extra-ordinary results has a variety of choices to advance into management roles. They can make a very promising career in pharmaceutical marketing on the basis of his sales performance and ability to manage customers. His sales performance is assessed on the basis of his ability to achieve targets fixed by the company. He can rise to the posts of:

Managing Director
Executive Director
President Sales
VP Sales
National Sales Manager
Zonal Sales Manager
Regional Sales Manager
Area Sales Manager
Medical Representative

The other opportunities for medical repsĀ  will include: Pharma Marketing and Consulting Services, Health and Clinical business development and etc. Medical reps are also highly preferred for Brand/Product Management roles. They can rise to the highest positions like Group Product Manager, Marketing Manager, GM Mktg, V.P Mktg, and etc.

Top 7 Formulas for Pinterest Marketing

01 Jun

Pinterest Marketing

If you own an ecommerce store, Pinterest is a golden opportunity to allure people with beautiful pictures and videos of your product. You might be missing out on a huge audience if you market only on Facebook and twitter! Now also with the addition of buy buttons, Pinterest gives consumers one-click option to buy products; making the platform even more viable. Many brands want to know how to make the most of Pinterest-based shopping. So now comes the big question, how do you use Pinterest to your advantage? Social Media Experts at Digital Marketing School bring you the top 7 awesome ways of marketing efficiently on Pinterest.
1. Pin striking photos-
We must firstly be aware that Pinterest is majorly an image-sharing platform. And images that are striking make the most popular pins. As a marketer you must make the best use of your photography and creative skills and click great pictures of your product. Or you can also hire a professional to help you.
2. Keep it simple-
Now after a person views your image, you must make it easy for them to buy your product. They must be able to find your products through a link that directs them to your website. Always include a link to the image that guides them to the website.
3. Attractive content-
“Create smart pins that will go viral among the Pinterest community with great images, attractive and useful descriptions, and intelligent tagging.”
Also, keywords are important. Caption your images with words that are attractive and connecting to the audience. If your product is food, use words like “Mouth-watering Dishes”, “Scrumptious delicacies” Or any such appealing titles.
4. Celebrity marketing-
If celebrities, even small ones can endorse your product, it will work great for you! The audience really believes when someone else has used your product, especially someone popular. You can use an image of a celebrity with your product and a 2- lined testimonial about what they think.
5. Theme it!
Categorize your each and every board with a particular theme. It makes it easily understandable for the audience. If you are a Fashion Pinner, categorize your boards as “Wonderful winter collection”, “Sunny summer collection” and so on! The colors and design you use for each board must be unique.
6. Pinterest is female populated-
You must also know that Pinterest is highly populated with women. More than half of the people on Pinterest are women. So always try making posts that appeal to the female audience majorly!

7. Pinterest analytics-
Access analytics for your Pinterest account. Know what is working the best for you and what is not. Which pins are getting you traffic to your website and various other insights. Use Google Analytics to your advantage! For more information on analytics you can also take up digital marketing training.

Watch this space for more leads on Social Media Marketing.

Small Business Marketing Environments That Affect Your Marketing

30 May

Small business marketing environments can affect your business more than by what your do and say in your marketing.

By including these marketing environments in your marketing and business plans, you open many opportunities for your business.

You need to consider the following ten small business marketing environments as you plan your small business marketing.

Small Business Marketing Environment 1: Your Business And Employees

Don’t ever forget that each of your employees have interactions with many people outside of your business. If they are happy, feel good about your business, and believe in your product, they can be one of your greatest marketing assets.

Small Business Marketing Environment 2: The Businesses That Serve You

The businesses that you purchase from determine how efficiently you make your product and conduct your business. Some even provide cooperative advertising and promotion opportunities.

Small Business Marketing Environment 3: The Businesses That Deliver Your Products

Some distributors enhance your marketing by telling others they serve about your business. Because distribution is an important part of the marketing mix, how well they deliver your products also influences your marketing, your ability to get products to customers, and even your price.

Small Business Marketing Environment 4: Retailers

The businesses that retail your product influence your marketing and sales. They can promote your product, feature it, or just stick it on a back shelf. Thus, they can help or hurt your marketing efforts.

Small Business Marketing Environment 5: Competitors

Businesses that sell competitive products, unwillingly influence your marketing. They may not want to help you, but knowing their strengths and weaknesses can be a great asset to your marketing. When competitors are weak but you are strong, you have a distinguishing characteristic that you can market.

Small Business Marketing Environment 6: Other People

Publics influence your business in other ways besides buying your product. Their support can be a great marketing boost. Their lack of support often requires public relations marketing to diminish their influence on potential buyers and other publics.

Small Business Marketing Environment 7: Customers

Many small business owners think primarily of present and potential customers when they think of marketing – marketing to them. But who your customers are and whether they are individuals or businesses influences how you market to them.

Small Business Marketing Environment 8: Factual Characteristics

Knowing factual characteristics (demographics) about your target market reveals much about their attitudes, values, concerns and buying preferences. People differ by factual characteristics such as income, type of occupation, amount of education, their race and gender. The more you know about them, the better you can design marketing that appeals to them.

Small Business Marketing Environment 9: Economics

Economic situations influence what sells and how much of those products sell. During recessionary economies, people often eliminate unnecessary expenses. During inflationary economies people spend more and on more luxury products. Thus, different economic situations call for different marketing strategies and tactics.

Small Business Marketing Environment 10: Natural Resources

Natural resources influence your product’s price because the less a resource is available, the more you have to pay for it. To continue to make a profit, you have to pass that price on to your customers. This, in turn, influences if and how much of your product will sell.

Small Business Marketing Environment: Conclusion

Each of the ten small business marketing environments influence your marketing by what is said and done within that environment. In addition, each has a direct or indirect influence on some aspect of the marketing mix which affects your business’ success.

5 Simple Internet Marketing Tips

19 May

Marketing TipsNow that you have your business website up and running, what’s your next move? You can’t just sit there and expect your website to generate all the leads by itself. You have to do your part to get things going by getting a professional internet marketing service in San Jose. Jump start your internet marketing plan by reading these San Jose SEO expert tips:

Start with something small. Are you familiar with the parable of the mustard seed? Not meaning to sound all religious but this story can help you with your web marketing. There’s a tendency to be overwhelmed at the start. Having so much expectations and not knowing how to achieve them can lead to frustration. The trick is to start small. Establish a realistic goal. For example, setting up social media profiles and then, moving on from there. Once you have them, concentrate on expanding your network. Let’s say five new “friends” per day. Use this approach and things will just grow bigger on their own.

Nitpick at your content. Aside from having the perfect layout, what your website has to say is critically important. This is what people are truly after and you have to give them what they need. Make sure that every paragraph you have on your site is unique, useful, and very easy to read. Moreover, be conscious of your text’s layout. They should be properly sized and shaped.

Optimize every time you add a new post. Don’t take small things like including keywords in title tags and headings for granted. They help in boosting your site’s performance in search engine rankings.

Spend time interpreting your website’s metrics. Numbers and graphs can say a lot about how your internet marketing plan is faring. Know the areas that need improvement and adjust your web marketing plan. Find out why people don’t stay in a web page long enough to read the content, or why they fail to respond to your call of action, or why they don’t find the other landing pages you have in your website. Knowing things like these can help you achieve success in web marketing.

And lastly, put yourself out there. Create profiles on social media websites. List your business in local directories. Join relevant online groups and communities. Be active and get in touch with people and do your best to create online friendships. Instead of just blatantly promoting your business, take time to know the people you’re interacting with. Show warmth and sincerity. They’ll like you and trust you for it

How To Use The Internet Smartly

21 Feb

The internet is an extremely over-hyped area of opportunity but there are several tested, proven, practical and almost universally valuable uses mentioned in this article.

To begin, you need to create a website for your business, not so much as a means of acquiring customers via cyberspace, but a customer service, education, and information center. For example, your website could offer answers to all the commonly asked questions, diagrams, etc. accessible free, 24 hours a day. You could even make a portion of your site “access restricted,” for customers, clients, subscribers, or “members” only, adding mystique to your marketing, and adding perceived value for your clientele!

This technique would work whether you have a brick and mortar or internet based business. For example, a restaurant could do this with “secret recipes” and special VIP offers; a clothing retailer with etiquette and fashion tips and special offers, and so on. Of course, you’ll also want a promotional area on your website designed for new customers and you’ll then want to add your website address to video brochures, audio recordings and infomercials for your advertising and marketing materials.

Second, begin collecting and organizing the email addresses of your customers and collecting the email address of visitors to your site.

With the list, you can do virtually free, push button marketing anytime you like, as often as you like. You can send out an email newsletter to your customers, or other information like tip sheets.

Let’s say you have a rather ordinary business; kitchen and bath business, for example. Here are a few of the things you might transmit by email to your customer list:

1. Resources to upgrade your countertops to granite or marble
2. Cabinet grade tips and suggestions
3. Special offers for new plumbing fixtures
4. Tips on determining the grade of cabinet materials
5. New product information

Keep in mind, regardless of your business or product you can use the above techniques for creating and marketing your website and business.

Third, in seeking publicity from the media, being able to fax, email or mail very brief, provocative news releases that refer the recipients to your website for more information is very useful.

Everybody in the media is online. And, some are lazy, so if they can research a story without leaving their chair, believe me, that’s the way they’re going to do it. If you go the route of writing articles for publication in your industry journals or article forums, you can even post a whole collection of them on your site, and invite any publication to download and use whatever they like.

In summary of my advice to most business owners about the internet: do Not be seduced, do Not buy into the hype and expect miracles or invest inordinate amounts of time or money. Do Not let the internet take away from your commitment to more reliable, predictable, results-measurable advertising and marketing media. But DO get involved. At whatever pace is comfortable for you, begin learning about the internet, getting your business on the Net, and experimenting with practical applications like those just described. Proceed calmly, deliberately, strategically.

Above all else, Just Do It!

Is Ambit Energy A Pyramid Scam

21 Feb

A pyramid SCAM has no product or service and you must “pay to play.” You pay to get in and you get paid when you get other people to pay and get in under you. You don”t sell a product or service to anyone that doesn”t pay for the “privilege.” You take the money of the people below you, and they, in turn take the money of the people below them. Ambit Energy has a legitimate product and you don”t get paid until you get customers to buy your product, just like any other company in America. Ambit Energy also has an “A” rating with the Better Business Bureau, is licensed in every state that they do business in and are registered with the trade commission of every state they do business in. Every company in the United States is a pyramid of one type or another. You have a CEO in charge of a board of directors. They, in turn, are responsible for the different businesses within the corporation. These business owners are in charge of their managers, who are in charge of the everyday employees that are the backbone of the corporation as a whole. This is a fundamental business structure used across all facets of business. Multi-Level Marketing, or MLM, is no different. Ambit Energy uses the MLM formula as a business model.
The U.S. Securities and Exchange Commission define a pyramid scam on their website as such: “In the classic “pyramid” scheme, participants attempt to make money solely by recruiting new participants into the program. The hallmark of these schemes is the promise of sky-high returns in a short period of time for doing nothing other than handing over your money and getting others to do the same.
The fraudsters behind a pyramid scheme may go to great lengths to make the program look like a legitimate multi-level marketing program. But despite their claims to have legitimate products or services to sell, these fraudsters simply use money coming in from new recruits to pay off early stage investors. But eventually the pyramid will collapse. At some point the schemes get too big, the promoter cannot raise enough money from new investors to pay earlier investors, and many people lose their money. The chart below shows how pyramid schemes can become impossible to sustain.”
MLM is a business model, not a scam. Big business spends millions of dollars a year on advertisement, so do MLMs. The difference is, while big business spends millions of dollars a year on billboards and television ads, Network Marketing uses that money to pay normal, every day people to advertise their business through word of mouth and personal recommendations to friends and family. The concepts are the same, but the difference is in where the money ends up. In traditional business, the money ends up in the hands of another large business. In Network Marketing organizations, the money ends up in the pockets of everyday people who have been compensated for providing a service. Ambit Energy is one of these companies. Anyone can join Ambit, and therefore, anyone can be financially successful if they are willing to dedicate the time and effort to their business. This is NOT a get rich quick scheme. One can get rich doing this business, but like any business, you have to dedicate yourself to achieving the success that you are looking for. The deregulation of energy in this country has opened up opportunities that will only happen once and now is the time to let these opportunities work for you. The facts are these:
“The Better Business Bureau does not register scam companies
“The trade commission does not register scam companies
“A scam company would not be rated the #1 fastest growing, privately owned, company in America by INC 500
“A scam company has no product or service to sell
So, do your homework, check the facts, and you will see that Ambit Energy is a highly-respected, legitimate company with a high ethical code and a commitment to serving their customers in a professional and responsible manner.

Is Bhip Global A Scam

19 Feb

Are There Any Secrets To Creating Explosive Wealth In BHIP GLOBAL? Well, In All Honesty I Wouldn”t Say SECRETS, But I Will Say If You Do These Certain Things In A Certain Way In Your BHIP GLOBAL Business You”ll Win. This Exclusive Information Isn”t A Secret, But There Are Only Few Who Have Discover These Methods In Which We Call Attraction Marketing!!! Before I Get Started, I Would Like To Give You A Brief Introduction Of Myself, And Also Some Background On Bhip Global Just In Case Your Wondering If Bhip Global is A Scam. Sounds Good?

Well, My Name Is Ralpheal Jackson And I Have Been In The Home Business Industry For Five Years And For The First Two And A Half Years I Struggled And Couldn”t Sponsor A Soul. At The Time I Had Know Clue Of Where I Was Going Wrong But However I Was Determine To Find Out How To Become A 5 Figure A Month Network Marketer With Out A Doubt In My Mind! After Follow The Tradition Way Of Marketing A Network Marketing Opportunity, I Began To Realize That That Model Or Way Of Marketing Was Broken. You Know The Hard Sell Chase Your Family And Friends Around (Leads) Around Method. I Went To The Internet To Figure Out How Could I Make Money Online And Also Become A Better Net worker And That One Decision Change My Life!!! I Remember I Seen Guys On You tube Making Claims Of Sponsoring 10-20 Reps A Month Without Rejection And Calling Leads! I Thought To Myself Wow This May Be My Answer,But It Seemed To Good To Be True. I Put This Stuff To The Test By Calling A Guy Who Now Makes Over $30,000 A Month And He Started From ZERO. That Guy Name Is Gospel Jackson. Gospel Took Me Under His Wings Along With A Couple Of Other Net workers And Began To Reveal Attraction marketing Methods Unto Me Like How To Get My Business In Front Of Thousands Of Prospects Each And Every Week And Generate Free Leads For My Home Business. This Is Like A Water Down Version Of My Story But Basically Just By First Realizing That The Traditional Way Of Network Marketing Was Broken And Discovering Attraction Marketing Principles Through Choosing The Right Mentors And Coaches, Now I Live A Complete Life Of Abundance And Freedom Without Worrying About When Is My Next Pay Check Coming And The Best Part Is I Can Do What I Love Doing And Make Fortunes While Doing So. I Say This Not To Brag, But To Let You Know That If I Can Do This Stuff, You Can Do This As Well And I Really Mean That.

Quick Back Ground On Bhip Global: Bhip Global Owner And Founder Terry Lacore Launch Bhip Global In 2007. Their Main Product is A Healthy Energy Drink That Comes In A Powder Form That Disolves In 16oz Of Water. Bhip Global Have Over 7 Years And 30 million Dollars Invested In It”s Company Infrastructure And Framework With A Proven Management Team With Personnel In Over 30 Countries Around The World.
Their Three Difernet Entry Levels That You Can Enroll In Bhip Global All Ranging From $100-$1,500.
Notational Leader-$100. Global Leader-$500, And 1 Star Global Leader-$1,500. Bhip Global Comp Plan is Pretty Good But In Order To Reap The Luxury Of Any MLM Compensation Plan You Have To Understand How To Erolled People In Those Comp Plans. That Leads To The Highlight Of This Article Which Is Bhip Global Attraction Sponsoring Secrets!

WHAT THE HECK IS ATTRACTION SPONSORING ANYWAY???
Attraction Sponsoring Is The Complete Opposite Of What You Have Been Taught By Your Upline And MLM Company. Attraction Sponsering Is Possessing The Ability To Attract Success By Becoming An Attractive Person In Which in MLM Terms I Like To Call “Irresistible Sponser”! Theres A Pyscoligy To it All And You”ll Find That Most Successful Network Marketers All Have The Science Of This Certain Psycolgy Down Pact, And They Have Became Experts By Mastering This Way Of Life.

In Order To Become Successful in Your New Bhip Global Business You First must Understand That People Only Follow Leaders And To Earn The Top Income You Have To Become A Top Income Type of Person. Does This Mean You Have To Fake It,Until You Make It? Of coarse Not, This Simply means That You Have To Vision Yourself As Being That Successful And Larger Than Life Sponsor Because If You First Do This It Will portray To Others And That”s The Basics Of Becoming An Attractive Person. Also, People Buy From People And If You Appear Desperate At Anytime This Will Unconsciously Turn Your Prospect Off Because They Will Think You Need Them More Than They need You And That”s Not The Way You Want Things To Be. If You Actually See Yourself As A Millionaire Today And Really Believe That You Will become One, Your Actions Will Become Very Attractive ANd Magnetic And This Is The Big Secret To it All. That”s What I Like To Call The Psychology Of Become A Irresistible Sponsor And Attractive Networker.

Their Are More Key Fundamentals That You Must Understand Like How To Get Your Business In Front Of The Masses Each And Every Day And How To Attract Leads For Your Home Business. Most All And What May be The Difference Maker In Your Home Business Is How To Build Relationships Pn Complete Automation.
I Would Love To Reveal Exactly How To Do All These Things In This Article But This Would A Never Ending Read And I Really Don”t Think You Would Enjoy That lol. So Basically What I Want You To Do Next is Scroll Down or Visit My Resource Box And You”ll Find More Info On How You Can Explode Your Income This Year In Not Just Your Bhip Global Business But Any Business That You Choose To Join By leveraging The Latest Technology On The Internet!!!

How Market Research Can Benefit You In Launching New Products

16 Feb

You may want to consider searching for a market research company that can assist you in launching your new product. Learning about how market research can help you launch your product will help you determine if using market research is right for you. Learning more about market research will also help you know what you should look for in a company that provides such services. Arming yourself with knowledge can help you make an educated and informed decision when it comes to marketing your new product.

One way market research can help you launch your new product is that it can help you define a target audience for your product. If you have a specific product you want to sell, it may be more appealing to some types of consumers than others. Is your product geared toward men or women? Is your product meant for a certain age group? Would your product benefit those in a certain industry? Employing marketing research services can help you clearly define your target audience for the product you want to sell.

Using market research can also help you determine which types of advertising methods would be most advantageous for you. Depending on your target audience, one type of advertising may work better than another. Once you have defined your target audience, you can then identify the means of advertising that would be most successful in letting your target audience know about your product. As you may know, advertising can often be quite costly. However, if it works, advertising can bring you a tremendous return on your investment. As such, you want to be sure that your advertising is most effective, and to do that, you will need to determine the means through which your target audience is most likely to learn about your product.

Sometimes, only one form of advertising will suffice, but chances are, using multiple advertising methods would be best for you. However, in order for advertising to work, you will need to first determine where and how you should advertise. Fortunately, market research companies are equipped with the knowledge and experience needed to gather this type of information. Using market research can be very beneficial in learning how to advertise for your new product.

Market research can also be used to define your product’s strengths and weaknesses. Through market research, you can gain perspective on what consumers think about your product. This way, you can make any necessary changes to your product before launching it. If your product needs improvement, market research will tell you how you can improve it. If your product excels in a certain area, market research will help you define which areas you should focus on in selling this product to consumers.

Social Media Case Study With Wizarding World Of Harry Potter Theme Park

15 Feb

Social media marketing is not really about wizards, but I do have an interesting story to tell you where wizards, and lots of other people, did benefit from this new way to market a business online.

The vice president of marketing at Universal Orlando Resorts had the responsibility of planning a marketing strategy to introduce the new Wizarding World of Harry Potter Theme Park there in Florida. She could have chosen any media form she desired, any marketing platform, with a potentially huge price tag attached.

What she chose to do was to tell 7 people about it. Thats right. She told the 7 most popular bloggers about it, and she told them on a secret midnight webcast that she ran. She invited those 7 bloggers and introduced them to the new theme park right on the webcast. Can you guess what happened next? No.. she didnt get fired!

What happened was that people talked about it. The 7 bloggers blogged about it right after the webcast. Lots of their followers blogged about it also, and talked about it with family and friends all over the world, and put it on all of their social sites where it would be spread by connections in those places. Main stream media follows those blogs and they wrote about it. Within 24 hours of telling 7 people, 350 million people heard about it. 350 MILLION people.

Initially, the vice president of marketing thought she might be fired given the reaction of her bosses who thought she should be doing television commercials, magazine advertisements, and telling the press. She wanted to tell 7 people and it turned out pretty well. This is a demonstration of earning attention getting people to talk about you, spread your ideas, tell your stories as opposed to buying attention (advertising) or begging (public relations).

Now you may be thinking, I dont have a business the size of Universal Orlando Resorts most of us dont. However, businesses of all sizes are using social media right now because that is where the people are! And if you think about it, people and attention is what we are all looking for when we market a business or service.

The traditional ways of marketing are buying and begging that we mentioned, along with bugging (sales). The new way to market is to earn attention to pull prospects and customers into your world instead of pushing out a message (advertise).

Right now there is a buzz about social media. You may be participating already, or you may be still considering how to plug in. At some point, most businesses national brands and local brands will need to participate. Yellow pages and newspapers are not where the majority of people are looking for business information anymore.

One of the main differences in social media marketing vs. traditional marketing is cost. The low price tag of social media means that any size business can engage in marketing their product using this new platform. Time is the key with social media. A small business can choose to learn how to market with social media and do all the work themselves, or even pay for some consulting work or a social media guide and then go to work.

Larger businesses hire someone in-house to be their social media manager, or outsource the work to a service that specializes in social media marketing. Either way, the key is having an active system in place because just as the example above demonstrates, once you start putting the word out about your business on a social website someone is bound to comment or engage with you. It really isnt social to ignore a response that you will get.

Questions will need answered, comments will need addressed, and simply participating in the conversation will grow the social presence of the business. Social media can become very viral quickly. If you incorporate real and creative marketing ideas and strategies that will educate, enlighten, or entertain your market, the same as you do with offline advertising, people will help you spread the word.

There really isnt magic needed to do social media marketing. The magic is what you will enjoy when you put forth the efforts, really engage with a community online and build an active website presence.