Sales Funneling – A Marketers Guide

09 Jun

Sales FunnelingSales people often feel that all marketing needs to do is to drive loads of leads their way. If this is the approach in your organisation, then you are missing sales and lowering potential profitability. Careful management of the tone and quantity of your marketing content across a planned sales funnel can deliver pre-qualified leads to a sales person, significantly improving the chances of conversion.

Many of us will have experienced a sense of ‘information overload’ where we simply switch off, or the frustration of wanting to know more about a product or service before we commit and not being able to find it. Both happen regularly, and when they do – you’ve lost a sale.

For almost every purchase we make, we run through a broadly similar decision-making process (I say almost, as the impulse bar of chocolate at the supermarket counter is quite a different process). Typically, and particularly for more complex purchases, our thinking will go something like this: ‘My laptop is heavy – I saw that ad for really light weight ones, who was it again?’ (Latent need); ‘There’s that ad, it’s X-brand’ (Awareness); ‘I’ll just check out their site’ (Interest); ‘Hmm, well the weight certainly compares well, but can I afford it, what are the other options?’ (Evaluation); ‘I’ll pop into Y-shop to see what it feels like and ask a little more about it’ (Trial); ‘I’ve researched the best price, I’ll get it from there’ (Purchase). Kotler and others have spelt out various different versions of this process, there’s bound to have been one modelled for most markets. By understanding the way people make buying decisions, you can map your sales funnel: 1. Awareness, 2. Interest, 3. Evaluation, 4. Trial, 5. Purchase.

Against this process you should map and measure your sales funnel, you’ll steadily whittle down your audience at each step, with interested parties moving through the funnel and those who either don’t want what you offer or who are turned off by your messaging going elsewhere. To maximise the conversion at each stage, marketers should consider two key elements; tone and quantity.

What do I mean by tone? As short-hand, think emotion. Against the sales funnel, there is an appropriate tone at each step. If you imagine a continuum from emotional to rational, typically your marketing material will need to start at emotional and move to rational through the funnel. To really get noticed, you need to appeal to our most human side, our emotions. If you hit a nerve, they notice you. However rational you are, e.g. ‘we’re cheap’, if they don’t feel a need for what you’re offering they’re unlikely to notice your communications in the first place. Successful emotional appeals, in marketing terms, usually hit on a negative feeling and say that you can take it away. This is called finding the point of pain. Once you’ve established that emotional appeal, your communications need to move into more rational territory, where proof is needed. As a sanity check on the tone of your marketing materials, map out each stage of the sales funnel and look at the material (offline, online, sales person, in-store, etc.) and then judge the emotional appeal – are you delivering rational messages too soon? Is your material providing further emotional messaging, when your buyer is looking for rational proof?

Quantity, in regard to sales funnelling, is a fairly straight forward concept – start ‘short and sweet’ and then provide more information at each step. Where most organisations fall foul of this is on their websites. Home pages are often jam packed with information. In a typical sales funnel, an organisation’s website is the second or third step – this means that people typically reach you looking for an emotional appeal (what’s the benefit for me?) and they are looking for key messages. Again, map out your journey and assess the quantity of information you are serving at each stage, it should start small and increase at each step.

So, if you’re experiencing lots of web traffic, but low numbers of enquiries – or lots of footfall and low sales, think about the sales funnel. An initial assessment against tone and quantity will signpost where your blockage might be and put you on the path to a free flowing sales funnel that has a tangible link to your bottom line.

Copyright (c) 2008 Bryony Thomas

Pharma Medical Representative Jobs Career And Overview

04 Jun

Jobs Overview

Indian pharmaceutical industry is playing a key role in promoting and sustaining development in the vital field of medicines. With growing Indian Pharma market, demand for specialized pharma sales professionals has increased.

The pharmaceutical-sales is a lucrative career option because it offers excellent salary potential, opportunity for growth, great benefits and the field makes out a bit of glamour also.

Pharmaceutical companies will have their own marketing and sales strategies to introduce the drugs into the market. A drug company employee regularly visits Medical practitioners, hospitals, clinics, nursing homes, health centers and apart from that, they will take care of retail, distributor, and wholesale sales, provides information on the company’s products and maximize the prescribing of products in specific geographic area.

Role of Medical Representative/ Sales professional has become preponderant as with growing Indian Pharma market, with the advent of new product launches increasing demand for the specialized pharma sales professionals and market have turned towards sales professionals with rich experience in a focused sector.

Sales processional is expected to have greater skills and accurate product knowledge to face well informed individual and institutional customer.

The Allopathic formulations market is the largest segment in the India with an estimated 23,000 plus manufacturers, has approximately 70,000 plus brands. There are approximately about 20000 medical representatives in the country promoting products to over 10 lakh doctors. The number of pharmaceutical retailers is estimated to be 5 lakh in near future.

Among the top five therapeutic segments, Gastro-intestinal and cardiac are experiencing both high volume and value growth.

Opthologicals, cardiovascular, anti-diabetics and neurological drugs continue to top the growth list.

The anti-infective, neurology, cardiovascular and anti-diabetic segments have witnessed a high number of product launches in the recent years.

A medical representative who has a flair for marketing and can show extra-ordinary results has a variety of choices to advance into management roles. They can make a very promising career in pharmaceutical marketing on the basis of his sales performance and ability to manage customers. His sales performance is assessed on the basis of his ability to achieve targets fixed by the company. He can rise to the posts of:

Managing Director
Executive Director
President Sales
VP Sales
National Sales Manager
Zonal Sales Manager
Regional Sales Manager
Area Sales Manager
Medical Representative

The other opportunities for medical repsĀ  will include: Pharma Marketing and Consulting Services, Health and Clinical business development and etc. Medical reps are also highly preferred for Brand/Product Management roles. They can rise to the highest positions like Group Product Manager, Marketing Manager, GM Mktg, V.P Mktg, and etc.

Top 7 Formulas for Pinterest Marketing

01 Jun

Pinterest Marketing

If you own an ecommerce store, Pinterest is a golden opportunity to allure people with beautiful pictures and videos of your product. You might be missing out on a huge audience if you market only on Facebook and twitter! Now also with the addition of buy buttons, Pinterest gives consumers one-click option to buy products; making the platform even more viable. Many brands want to know how to make the most of Pinterest-based shopping. So now comes the big question, how do you use Pinterest to your advantage? Social Media Experts at Digital Marketing School bring you the top 7 awesome ways of marketing efficiently on Pinterest.
1. Pin striking photos-
We must firstly be aware that Pinterest is majorly an image-sharing platform. And images that are striking make the most popular pins. As a marketer you must make the best use of your photography and creative skills and click great pictures of your product. Or you can also hire a professional to help you.
2. Keep it simple-
Now after a person views your image, you must make it easy for them to buy your product. They must be able to find your products through a link that directs them to your website. Always include a link to the image that guides them to the website.
3. Attractive content-
“Create smart pins that will go viral among the Pinterest community with great images, attractive and useful descriptions, and intelligent tagging.”
Also, keywords are important. Caption your images with words that are attractive and connecting to the audience. If your product is food, use words like “Mouth-watering Dishes”, “Scrumptious delicacies” Or any such appealing titles.
4. Celebrity marketing-
If celebrities, even small ones can endorse your product, it will work great for you! The audience really believes when someone else has used your product, especially someone popular. You can use an image of a celebrity with your product and a 2- lined testimonial about what they think.
5. Theme it!
Categorize your each and every board with a particular theme. It makes it easily understandable for the audience. If you are a Fashion Pinner, categorize your boards as “Wonderful winter collection”, “Sunny summer collection” and so on! The colors and design you use for each board must be unique.
6. Pinterest is female populated-
You must also know that Pinterest is highly populated with women. More than half of the people on Pinterest are women. So always try making posts that appeal to the female audience majorly!

7. Pinterest analytics-
Access analytics for your Pinterest account. Know what is working the best for you and what is not. Which pins are getting you traffic to your website and various other insights. Use Google Analytics to your advantage! For more information on analytics you can also take up digital marketing training.

Watch this space for more leads on Social Media Marketing.

Small Business Marketing Environments That Affect Your Marketing

30 May

Small business marketing environments can affect your business more than by what your do and say in your marketing.

By including these marketing environments in your marketing and business plans, you open many opportunities for your business.

You need to consider the following ten small business marketing environments as you plan your small business marketing.

Small Business Marketing Environment 1: Your Business And Employees

Don’t ever forget that each of your employees have interactions with many people outside of your business. If they are happy, feel good about your business, and believe in your product, they can be one of your greatest marketing assets.

Small Business Marketing Environment 2: The Businesses That Serve You

The businesses that you purchase from determine how efficiently you make your product and conduct your business. Some even provide cooperative advertising and promotion opportunities.

Small Business Marketing Environment 3: The Businesses That Deliver Your Products

Some distributors enhance your marketing by telling others they serve about your business. Because distribution is an important part of the marketing mix, how well they deliver your products also influences your marketing, your ability to get products to customers, and even your price.

Small Business Marketing Environment 4: Retailers

The businesses that retail your product influence your marketing and sales. They can promote your product, feature it, or just stick it on a back shelf. Thus, they can help or hurt your marketing efforts.

Small Business Marketing Environment 5: Competitors

Businesses that sell competitive products, unwillingly influence your marketing. They may not want to help you, but knowing their strengths and weaknesses can be a great asset to your marketing. When competitors are weak but you are strong, you have a distinguishing characteristic that you can market.

Small Business Marketing Environment 6: Other People

Publics influence your business in other ways besides buying your product. Their support can be a great marketing boost. Their lack of support often requires public relations marketing to diminish their influence on potential buyers and other publics.

Small Business Marketing Environment 7: Customers

Many small business owners think primarily of present and potential customers when they think of marketing – marketing to them. But who your customers are and whether they are individuals or businesses influences how you market to them.

Small Business Marketing Environment 8: Factual Characteristics

Knowing factual characteristics (demographics) about your target market reveals much about their attitudes, values, concerns and buying preferences. People differ by factual characteristics such as income, type of occupation, amount of education, their race and gender. The more you know about them, the better you can design marketing that appeals to them.

Small Business Marketing Environment 9: Economics

Economic situations influence what sells and how much of those products sell. During recessionary economies, people often eliminate unnecessary expenses. During inflationary economies people spend more and on more luxury products. Thus, different economic situations call for different marketing strategies and tactics.

Small Business Marketing Environment 10: Natural Resources

Natural resources influence your product’s price because the less a resource is available, the more you have to pay for it. To continue to make a profit, you have to pass that price on to your customers. This, in turn, influences if and how much of your product will sell.

Small Business Marketing Environment: Conclusion

Each of the ten small business marketing environments influence your marketing by what is said and done within that environment. In addition, each has a direct or indirect influence on some aspect of the marketing mix which affects your business’ success.

5 Simple Internet Marketing Tips

19 May

Marketing TipsNow that you have your business website up and running, what’s your next move? You can’t just sit there and expect your website to generate all the leads by itself. You have to do your part to get things going by getting a professional internet marketing service in San Jose. Jump start your internet marketing plan by reading these San Jose SEO expert tips:

Start with something small. Are you familiar with the parable of the mustard seed? Not meaning to sound all religious but this story can help you with your web marketing. There’s a tendency to be overwhelmed at the start. Having so much expectations and not knowing how to achieve them can lead to frustration. The trick is to start small. Establish a realistic goal. For example, setting up social media profiles and then, moving on from there. Once you have them, concentrate on expanding your network. Let’s say five new “friends” per day. Use this approach and things will just grow bigger on their own.

Nitpick at your content. Aside from having the perfect layout, what your website has to say is critically important. This is what people are truly after and you have to give them what they need. Make sure that every paragraph you have on your site is unique, useful, and very easy to read. Moreover, be conscious of your text’s layout. They should be properly sized and shaped.

Optimize every time you add a new post. Don’t take small things like including keywords in title tags and headings for granted. They help in boosting your site’s performance in search engine rankings.

Spend time interpreting your website’s metrics. Numbers and graphs can say a lot about how your internet marketing plan is faring. Know the areas that need improvement and adjust your web marketing plan. Find out why people don’t stay in a web page long enough to read the content, or why they fail to respond to your call of action, or why they don’t find the other landing pages you have in your website. Knowing things like these can help you achieve success in web marketing.

And lastly, put yourself out there. Create profiles on social media websites. List your business in local directories. Join relevant online groups and communities. Be active and get in touch with people and do your best to create online friendships. Instead of just blatantly promoting your business, take time to know the people you’re interacting with. Show warmth and sincerity. They’ll like you and trust you for it

Resorts 360 – Is It Just A Mlm Scam

18 Jan

Resorts 360 is a network marketing company that offers discount travel services along with an opportunity to grow your own Resorts 360 business. You may be considering joining this company or perhaps you are already a distributor? Either way – I think it’s a fair assumption to make that by you reading this article you’re having some doubts whether Resorts 360 really is a great opportunity or if it’s just a MLM scam. And I can certainly understand these doubts, because how to know? And if you’ve heard about the 97 % high failure rate in this industry, you are probably also a bit sceptical. And you should be, because there are some true concerns about starting your own Resorts 360 business. Now I’ll go through the pros and cons and then finally conclude whether Resorts 360 is a good opportunity or if it’s really just a MLM scam.

First the good

Many people love to travel, and therefore, you know that there’s a market for what Resorts 360 is offering. Also, people like to save money when they book their travels, and Resorts 360 claims that you can save 50% – 75 % off retail by booking through their services. That sounds pretty good, right?

To become a distributor and start growing your own Resorts 360 business you have to pay $498 and then about $250 each year to stay active. Everytime you make a person sign up and become a distributor, you get about $200 and you can earn up to $2000 per sale and furthermore get bonuses.

Overall, Resorts 360 looks like a good company, with a good servic, a market for the service, and also a chance to actually make some real money.

And now the bad

As every other company in the network marketing industry, Resorts 360 recommends their distributors to grow their business by working their “warm market”, meaning that they should talk to all their friends and family members about these great discount travel services and also this awesome opportunity to make money as well. Furthermore they will tell their distributors to hand out business cards, attend home meetings and use replicated websites. Remember that I mentioned the 97 % high failure rate? Well, these techniques are the reasons for why so many people are failing. At least your success will be very limited by using these techniques

Finally, the conclusion

Resorts 360 is NOT a scam! But with that said, it’s not a lottery ticket either. You can certainly succeed with your Resorts 360 business, but not by using techniques that have been proven wrong by that many people. In order to succeed you have to stop bugging your friends and family and then start educating yourself in marketing. You have to put time and effort into your Resorts 360 business, and if you aren’t ready to do that you should just use the services instead of wasting your time and money trying to grow a Resorts 360 business the wrong way.

Five Best Roi Activities To Delegate To Your Internet Marketing Virtual Assistant

05 Jan

Are you ready to ramp up your Internet marketing efforts? Perhaps you want to increase your social media exposure or produce a series of webinars? Getting these projects started can be a lot of work — something a small, one- or two-person business doesn’t always have time for. That’s where an Internet marketing virtual assistant (IMVA) can help. These virtual workers can take your marketing “to-do” list and turn it into a profitable reality.

What is an Internet Marketing Virtual Assistant?

An Internet marketing virtual assistant is a skilled marketing professional who can provide a variety of services, such as social media updates and administration, managing and setting up ecommerce functions, setting up Webinars and email marketing, just to name a few. Though she can be a vital part of your team, she works off-site, connecting with you via the Internet. The beauty of this arrangement is that you only have to pay for the time that you use her skills. You don’t have to set up an office, pay overhead and contribute Social Security taxes and benefits.

Five Best Activities to Delegate to Your Internet Marketing Virtual Assistant

When you start working with a virtual assistant, it can be a little confusing. After all, you can’t just shout over to the next cubicle when you need a task completed. However, once you settle into a working routine, you’ll find that using an Internet marketing virtual assistant helps you to be organized as well as helps you with your marketing efforts.

Of course, you want to make the most of your virtual assistant’s time and use her for tasks that will earn you the largest return on the money you pay for her time and efforts.

Below are the five activities that offer the best return on your investment in an Internet marketing virtual assistant:

1. Content Syndication. Content syndication is the controlled placement of the same article (or a variation of the same article) on multiple web sites to maximize your company’s marketing exposure. Such articles offer tips, advice or news of interest to your potential customers and conclude with a blurb about your company. The content syndication process continuously markets your business, even while you’re sleeping. Your VA can write these articles and handle the placement of them around the Web.

2. Video Creation and Marketing. Video marketing is another function you can delegate to your IMVA. Images and videos help to make your Web site more engaging and break up the sea of text you find on many sites. You can also place videos about your company on sites like YouTube. It’s pretty easy to get a short video optimized so that it appears on the first page of a Google search for your primary keyword terms within just a few days.

3. Product Launches. Getting the word out about a new product launch is another task well-suited to a VA. As product launches can be time-intensive, she can write and submit press releases, post on social media sites and forums and be a media contact. A good IMVA will have a product launch time table that she uses, which makes the launch easier to execute.

4. Email Marketing. Communicating with your mailing list can also be handled by your IMVA. The marketing gold is in the relationship you have with the people on your mailing list, and an IMVA can ensure that you communicate regularly with the people who care most about your company.

5. Webinars. Setting up webinars, video tutorials or classes about topics in your field can help to promote you and your company as industry experts. However, the work and technology involved in setting up such classes can be overwhelming. Having an IMVA set those up for you so that you only have to deliver the program is essential. Plus, a good IMVA will help you strategize how to turn the webinar content into content that can be syndicated.

If you use her time wisely, you’ll be able to more than re-coup the money you pay your IMVA and grow your business without expensive overhead and benefit costs. Using an Internet marketing virtual assistant can transform even the smallest company into a marketing powerhouse.

How To Create Public Awareness For Small Businesses

21 Dec

Many small business owners are stuck in the rut of using the same old marketing promotions. There are many new and exciting promotions that every small business owner should know. Many marketing tools are specifically created with the small business owner in mind.

There are three marketing tools that have become increasingly popular with small business owners which are marketing videos, jingles, and On Hold messages. Using these marketing tools besides marketing tools currently used will quickly bring public awareness to any small business.

Marketing videos are mostly used by small business owners to inform the public about their company and what products and services they sell. Again the key is to write the script effectively that catches the public or potential customers attention. Marketing videos are extremely effective and will always increase the flow of traffic to a company website.

One marketing tool that has been used for years is the jingle. A well written jingle can be easily recognized as well as remembered by potential customers. This method is extremely powerful especially when combined with music that is easily remembered. This is the best marketing tool for any small business that is in desperate need of public recognition.

On common marketing tool that is used today and has been used for many years are On Hold messages. On Hold messages informing customers about products or services is better for customers to listen to than the usual boring “elevator” music. Again the only knowledge that’s needed is how to effectively write a good sales pitch. Many On Hold messages having music in the background. This is a great idea, however, caution should be used when using prerecorded music since all music has a copyright.

There’s a wide price range for jingle packages ranging anywhere from $100 to thousands of dollars. The best part is that once a jingle is written it can be owned which is commonly called a “buy out”. This is when a jingle can be used indefinitely. Jingles can even be used several times over and edited to be used on the web and television.

Instead of using plain old On Hold messages many business owners use music in the background while customers listen to their messages. Care should be taken when selecting the music for the messages such as not using music from local radio stations. Music from local radio stations also contain commercials and business owners could run the risk of advertising for a competitor! If deciding to use music from a popular artist beware that all music has a copyright. If a particular song is used without permission and has a copyright, it is called copyright infringement and is illegal.

This is just an example of the various marketing tools available for small business owners. There are many more available by just searching on the Internet.

Vemma Success Tips Struggling In Vemma

18 Dec

You can achieve Vemma success at ease if you exercise current sponsoring techniques. Nevertheless, if you don’t understand the essential success prinicples in network marketing, you’ll undoubtedly struggle trying to form a group. Therefore, I’ve compiled 5 crucial Vemma success pointers that I think are absolutely fundamental in creating a lasting and successful business.

Vemma Success Tip #1: You need to commit to staying with Vemma for a minimum of 1 full year. There isn’t a ‘Vemma scam’ going on – it’s a good company with good products, and the best thing you can do from the start is commit to staying with Vemma and avoid moving from one company to the next. A lot of people in MLM skip from company to company – and it’s simply not necessary. They think it’s the company’s fault if they’re not making the money they were hoping to make. If you jump companies all the time, you’ll never realize the income that you hope to achieve because you’ll never really cross over the learning curve. If you are just starting out in Vemma and inexperienced at multi-level marketing, expect atleast a 2-3 month time frame to learn the skills you need. Then of course you’ll need to continously apply them for your 1 year commitment and re-evaluate after one full year.

Vemma Succes Tip #2: There are 3 ways to make money with Vemma, no matter what anyone says. Recruiting distributors, organizational production and retail product sales are the three things that will produce income. Focusing your energy on anything that isn’t precisely linked to generating income is a waste of time and should be avoided. Put together the core actions that tackle the 3 methods of making money and carry them out. Put any other thoughts or ideas off to the side until you’ve started to gain momentum.

Vemma Success Tip #3: Study how to effectively market your business so that people are actually attracted to your business opportunity. It seems like everywhere you look, uplines tell their distributors to talk to everyone in their ‘warm market,’ and sample out products and invite people to meetings. And even though this works for some people, the amount of people that actually succeed using this so-called ‘marketing method’ is 3%! The vast majority of people will fall flat on their face and go broke by using this method. True Vemma success lies in outstanding marketing skills, and contrary to popular belief – if you market your business correctly and get it in front of those who are looking for an opportunity like yours, you don’t need good sales skills. The right marketing skills will allow you to avoid having to beg and convince people to join you.

Vemma Success Tip #4: When introducing someone to your business, sell YOURSELF as a leader, rather than trying to ‘sell’ the opportunity. What I mean is, rather than concentrating on the advantages of the products and business opportunity, show people how they’ll benefit by joining you, and how you can personally help them get to where they want to be. By and large prospects don’t really care about the products or the company’s reputation, their more interested in finding a leader to show them how to be successful in this industry.

Vemma Success Tip #5: Put a system in place to train newly sponsored distributors how they will produce a fast income with Vemma, while at the same time creating residual income and long term wealth. A system will show your new distributors how they can find plenty of leads for their business. I will also immediately position you as a leader which will take care of Vemma success tip #4. Without a system, your business will likely either grow slowly or perhaps not at all which will undoubtedly strain you as you’re trying to sponsor distributors. The fact that a simple system can lead the way for colossal Vemma success is really quite incredible.

Mlm Statistics Why You Aren’t A Millionaire Yet

15 Dec

You know about these, right? The less than encouraging statistics about the MLM industry. . .? It’s too bad that the most famous MLM statistics are negative.

Some are true and some aren’t. But most hear only the negative. And that’s what they talk about. These will come up too just in case you haven’t actually seen this data. But this article will also surprise you perhaps with some positive MLM statistics, the ones that aren’t famous or talked about. . .except in circles of successful network marketers.

Let’s start out with the number one of all MLM statistics…the failure rate for network marketing is estimated to be anywhere from 97 – 99%.

Yes, that happens to be true and the reasons for it thus far are 1) those who enter the business aren’t given the right information upfront by their sponsors 2) those who enter the business cannot afford to put in the money and/or time necessary to achieve what they would like.

And just a quick clarification, you don’t necessarily need to be pouring tons of money into your network marketing business to start getting more customers and team members.

But you do need to put in consistent time and effort. You don’t need to put in 40 hours a week (phew!), but you DO need to be consistent with the 10 hours that you put in.

The majority of people who join an MLM are told that they don’t need any skills or experience. When it doesn’t work out that way. . .they drop out (usually within the first year) and contribute to the 99% failure rate.

So let me give you a general idea of what you do need to be doing to profit in network marketing. Here are some MLM statistics from my network marketing company. These show the relationship between how many people need to be sponsored in order to get the corresponding annual salary.

Sponsor 10 people = $2,796 annual income

Sponsor 20 people = $11,223 annual income

Sponsor 40 people = $16,311 annual income

Sponsor 60 people = $22,028 annual income

Sponsor 125 people = $41,192 annual income

Sponsor 250 people = $59,074 annual income

Sponsor 375 people = $69,375 annual income

Sponsor 500 people = $105,591 annual income

Sponsor 750 people = $120,636 annual income

Sponsor 1,000 people = $235,419 annual income

Sponsor 2,500 people = $563,000 annual income

Obviously, the numbers will vary from MLM to MLM, but one thing is for sure. . .you will not become a millionaire by sponsoring 3 people.

Are you aware of these numbers as they apply to your company? And are you currently following a plan that will get you to where you want to be? Some may find this kind of information intimidating. I see it as something to set goals around.

And now for a breath of fresh air. . .a few MLM statistics that focus on the upside of the industry!

Did you know that more than 56 million people are running MLM businesses in over 100 countries around the world 13.3 million people in the US alone)?

In 2008, network marketing companies earned over $100 billion in sales.

About 80 percent of network marketers are women.

This is one of my personal all-time favorite MLM statistics. . .

The global MLM industry has grown by an astounding 90 percent in the last ten years.

What other industries are growing at that rate? Do you wonder why network marketing, which holds such a bad reputation, is seeing that much growth?

It’s because people are tired of working for someone else. They are tired of working harder and longer hours and getting paid less. They are tired of not being able to spend time with their families.

And their financial burdens prevent them doing the things they would like to do during their time with their families. They are looking for a way to start their own businesses without investing huge amounts of cash or keeping inventory. They are looking for a team and ready-made resources that can help them grow their businesses. They are looking for residual income. . . a way to earn in the future off of today’s efforts.

They are looking for the solutions to these problems and they are finding them in network marketing.

Those are the MLM statistics that I see every day. What MLM statistics do you see?